ARDA stands out with its concept of Design Factory, where ideas translated to commercial products. With its very flexible and client aligned services mode combined with the full and holistic product design expertise, ARDA has earned its acceptance among customers within a short span of time. Our team is located at Kochi, Bengaluru and Chennai.
Meet the Amara Raja Design Alpha (ARDA) Team: The Design Factory Crew!
From Vision to Precision Reality
ABOUT US
Amara Raja Design Alpha Pvt. Ltd, a proud subsidiary of Amara Raja Electronics Ltd, and part of the esteemed $1.75 billion Amara Raja Group, is a dynamic and forward-thinking design factory. With our technological prowess and an array of expertise in electronics, industrial, mechanical, power electronics, and photonics systems design and manufacturing, we bring your ideas to life.
WHAT WE DO
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Availability of specific test equipment for design verification and validation.
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Regulatory standards and Reliability aspects cannot be an after thought for designs : ARDA’s solution takes into considerations: Design to Compliance, Design to Reliability, Design to Manufacturability and Design to Cost.
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Product design calls for holistic design knowledge with combined expertise under one roof, which ARDA possess. Piece meal type design outsourcing leads to last minute surprises.
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Hardware design needs to be done “first time right”, iterations are costly & time consuming. Experimentation with inexperienced team and first time designers look less expensive, in reality, a costly affair.
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Prototype, Pilot, low volume and high-volume build facilities.
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Proof of concept
Design
Proto build
Compliance testing
Commercial
product
Pilot build
Reliability testing
Concept
WHY CHOOSE US
Eshan Sadasivan
The experience of working with the productdesign experts in the Design Alpha team wasenriching. The inputs provided were creativeand productive. The team is highly competentenough to guide as per the need of a start-upin the product development and commercial-ization stage.
CEO, PROSOC innovation
Samir dayal singh
DesignAlpha helped us quickly prototype and field test our product proposition. The team understood our problems and also took care of the problems that we didn't know we would face.. Hardware is crucial as well as risky but with their support,
CEO, Humble Innovations Pvt Ltd
Girish Yadav
We reached out to Design Alpha through a lot of recommendations and we are not surprised, they are a set of highly professional and technically sound minded people. What separates them is the flexibility they offer during the project, regular discussions makes things easy and smooth.
Co-founder, Flexmotiv Technologies Pvt Ltd
Donson D Souza
Design Alpha, under industry veteran Dr. Suresh Nair has provided Blackfrog end to end solutions with Design For Manufacture (DFM) for our flagship product "Emvolio". We have had a very fulfilling engagement with DA and are looking forward to working on future projects with them.
CEO, Blackfrog Technologies Pvt Ltd
Alex Beaudette
I have had an incredibly positive experienceworking with Design Alpha. They are veryprofessional, hardworking, and produce highquality work promptly. I would highlyrecommend Design Alpha and look forward tocontinuing to work with them
Research Fellow, Biodesign Lab Harvard University
HOW WE WORK
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proof of concept
design
pilot build
proto build
reliable testing
commercial testing
concept
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compliance testing
the concept section is a crucial phase where the initial ideas and creative concepts for a new product are developed and refined.
It involves creating a prototype or a small-scale model to demonstrate the feasibility and functionality
the pilot build phase is a crucial step that occurs after successful prototyping and design phases.
Reliability testing in the design phase is essential for identifying and addressing potential product weaknesses before mass production.
This phase is focused on creating a clear and actionable roadmap for the product's development
It involves creating a prototype or a small-scale model to demonstrate the feasibility and functionality
Compliance testing in the design phase is essential to avoid costly design changes and delays later in the product development process.
It involves creating a prototype or a small-scale model to demonstrate the feasibility and functionality
proto build
pilot build
commercial testing
01
03
05
07
02
04
06
08
proof of concept
The proof of concept typically follows the initial ideation and conceptualization stages but precedes full-scale development and commercialization.
The prototype build is a pivotal phase in product development where the conceptual meets the practical
proto build
Reliability testing in the design phase is essential for identifying and addressing potential product weaknesses before mass production.
reliability testing
It is a crucial phase where a product moves from being a developed and tested prototype to a market-ready offering
commercial product
The concept section is a crucial phase where the initial ideas and creative concepts for a new product are developed and refined.
concept
design
This phase is focused on creating a clear and actionable roadmap for the product's development
The pilot build phase is a crucial step that occurs after successful prototyping and design phases.
pilot build
Compliance testing in product development is a critical step that ensures a product meets specific standards, regulations, and requirements before it is released to the market.
compliance testing
TESTIMONIALS
It is a crucial phase where a product moves from being a developed and tested prototype to a market-ready offering
Reliability testing in the design phase is essential for identifying and addressing potential product weaknesses before mass production.
Compliance testing in product development is a critical step that ensures a product meets specific standards, regulations, and requirements before it is released to the market.
The pilot build phase is a crucial step that occurs after successful prototyping and design phases.
The prototype build is a pivotal phase in product development where the conceptual meets the practical
This phase is focused on creating a clear and actionable roadmap for the product's development
The concept section is a crucial phase where the initial ideas and creative concepts for a new product are developed and refined.
The proof of concept typically follows the initial ideation and conceptualization stages but precedes full-scale development and commercialization
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03
05
07
06
08
PROOF OF CONCEPT
DESIGN
PROTO
BULID
COMPLIANCE TESTING
COMMERCIAL
TESTING
PILOT
BULID
RELIABILITY
TESTING
