ABOUT US
WE ARE A DESIGN FACTORY: ONE STOP SOLUTION PROVIDER FOR END TO END PRODUCT DESIGN & MANUFACTURING
“Amara Raja Design Alpha Pvt Ltd is a technologically progressive design factory that is committed to comply with customer requirements and applicable statutory and regulatory requirements by implementing an appropriate Quality Management System in order to pursue global standards of excellence.
We shall strive to Continually Improve the effectiveness of our Quality Management System, to exceed the expectations of our customers and other interested parties.”
VISION
To be a leading design factory that is the preferred choice for our customers in terms of product realization and industrialization needs.
MISSION
Amara Raja Design Alpha Pvt. Ltd, a subsidiary of Amara Raja Electronics Ltd, a key player within the $1.75 billion Amara Raja Group, stands as a beacon of technological innovation in the field of design. With our multifaceted expertise encompassing electronics, industrial, mechanical, power electronics, and photonics systems design and manufacturing, we offer comprehensive solutions that span the entire product lifecycle.
From custom design and engineering to turnkey volume manufacturing and full lifecycle management, we are dedicated to realizing your product visions and industrialization needs. Our state-of-the-art manufacturing facility and design prowess position us as the ideal partner for bringing your concepts to life.
We understand that in hardware design, precision from the outset is paramount, as iterations can be both costly and time-consuming. Our team possesses a wealth of holistic design knowledge and diverse expertise, essential for creating successful products. We also have hands-on experience in manufacturing processes, ensuring that our designs are optimized for manufacturability.
Complete
ESDM Solutions
QUALITY POLICY
QUALITY POLICY
Our mission is to complement the expertise of our clients and facilitate translation of their idea and concept to commercial products taking it through the product development life cycle.
Amara Raja Electronics Limited (AREL) is a forward-thinking company based in India, primarily focused on Electronic Systems Design and Manufacturing (ESDM). Their extensive 20,000 square meter EMS facility in Chittoor, Andhra Pradesh, enjoys excellent connectivity to the National Highway, Airport, and Sea Ports. Situated strategically between the cities of Bengaluru and Chennai, India, AREL specializes in providing end-to-end services, including design, prototyping, sourcing, turnkey manufacturing, testing of high-reliability PCBAs, box build, products and systems integration, re-engineering, obsolescence management, and logistics solutions. Their commitment to delivering superior quality and customer satisfaction extends to clients in various market verticals, including Automotive, Consumer, Energy, Healthcare, Industrial, Networking, and Railways.
Real
Reliable
Resourceful
HEALTH CARE
AEROSPACE AND DEFENCE
AUTOMOTIVE
INDUSTRIAL
RF & MICROWAVE
RAILWAY
ENERGY
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TELECOM
AMARA RAJA ELECTRONICS
Gotta Be A
Better Way
The Amara Raja Group, with a valuation of $1.75 billion, stands as a formidable conglomerate comprising six companies overseeing a diverse portfolio of more than 16 businesses. With a global presence spanning over 50 countries, the group's reach is a testament to its unwavering commitment to excellence and innovation. This extensive portfolio covers a wide array of sectors, including automotive and industrial batteries, EPC contracts for substations, electronics systems design and manufacturing, and more, showcasing their adaptability across various industries.
One of the key strengths of the Amara Raja Group lies in its dedicated and passionate workforce, exceeding 16,000 individuals, who form the cornerstone of its success. Empowered teams and a collaborative leadership approach drive continuous efforts to enhance not only the quality of products and services but also their impact on the environment, society, and the well-being of stakeholders. The group takes immense pride in fostering an inspiring workplace culture built on strong values, guiding each member on a journey of personal and professional growth.
Dr. Suresh Nair
(Managing Director )
(Executive Director)
ABOUT AMARA RAJA GROUP
CORE VALUES
Innovation to us is proactively rebelling for better ways of doing things leading to newer possibilities.
Excellence to us is continually enhancing our performance to consistently produce outstanding results with lasting impact.
EXCELLENCE
INNOVATION
Total ownership of our thoughts and actions in every situation to achieve maximum common good in the best interest of our spheres of influence.
RESPONSIBILITY
Entrepreneurship to us is leading with courage and conviction to convert gaps into opportunities, create wealth and contribute to growth. Element Fire Mind State Creative
Experiences to us are what we create for our stakeholders which make them feel part of something special, leading to endearing relationships
ENTREPRENEURSHIP
EXPERIENCES
OUR JOURNEY SO FAR
2019
-
Operation commenced in 2019 with a team strength of 10 engineers
2022
-
Collaboration with most of thetop tier incubation centers
-
Supported more than 30 early start-ups in their lab-to market journey
2017
Incorporation
2020
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Company got ISO 9001:2015 Certified
-
Became DSIR,Govt of india identified R&D Facility
-
Amara Raja Electronics Limited becomes
-
stragetic investor
ARDAPL
2023
MARKETS SERVED
OUR JOURNEY SO FAR
2019
-
Operation commenced in 2019 with a team strength of 10 engineers
2022
-
collaboration with most of thetop tier incubation centers
-
supported more than 30 early strt-ups in their lab-to market journey
2017
Incorperation
2020
-
Company got ISO 9001:2015 Certified
-
Became DSIR,Govt of india identified R&D Facility
-
AmaraRaja Electronics Limited becomes
-
stragetic investor
ARDAPL