Our Story

The venture ecosystem needs a design organisation that understands social impact and innovation.

At Design Alpha, our goal is to use design to improve lives, solve emerging challenges and create a better environment. We do it by designing for impact! By understanding the conditions and approaches integral to human connection, we provide R&D support, design, and develop technologies & products. Every venture we support wants to bring new ideas, new breakthroughs and new contributions for the people and the planet. Each technology and venture, contributes to the nation building in their small ways. Small changes today can help achieve emerging challenges of the future.

The idea of Design Alpha started with the quest – How to prevent setback and reduce failures that scientific and engineering entrepreneurs face in taking their work from the lab-to-market? Various university researches are funded, but majority of the developed technologies are shelved. New ventures trying to commercialise a technology often faces uncertainty in success due to the lack of a potential reliable partner – who can demystify the Proof-of-Concept to MVP journey. The cost of experiments is high, but the cost of failure is disappointing for many innovators who are invested emotionally in their dreams.

Social Alpha CEO, Mr. Manoj Kumar and CTO Advisor, Dr. Suresh Nair both had experienced these shortcomings. They wanted to do something to support the entrepreneurs in building better product, devices, or an equipment. The leadership at Social Alpha placed a framework for action, the thematic teams contributed to the framework of Design Alpha. The framework has now evolved into an action-oriented entity. Design Alpha was formed in 2017 and has executed 30 projects till mid-2021. It has expanded capabilities to execute complex projects and partner for R&D. Design Alpha supports deep-science and engineering development by offering knowledge and services. It plays an important role in the ecosystem building and converging the efforts of stakeholders.

Design Alpha is a recognised R&D firm by DSIR, Govt. of India.

Our vision is to contribute to science and technology progress for accelerating social impact. The mission is to complement the expertise of our clients and facilitate translation of their idea and concept to commercial product taking it through the product development life cycle.​

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